ABOUT US

Strategy – Brand & Communications

Strategy is the alpha and omega of the brand. It’s a starting point and things are always easier when we know where to start.

From defining brand purpose to it’s communication on the market, we articulate and define:

• Brand purpose, positioning and proposition
• Brand name and claim
• Brand story
• Brand visual communication (architecture, visual identity, visual standards, logotype)
• Brand verbal style and messaging

Like any living thing, brand requires periodic revision and improvement (sometimes only “cosmetic changes”) in order to keep up. We also provide brand guidance and support, so you are never alone in this process. (see Consultations)

Concepts – Advertising & PR campaigns

Derived from brand and communication strategy, a creative concept is a ‘big idea’ that captures audience interest, influences their emotional response, and inspires them to take action. It is a unifying theme used across all campaign messages reflecting the big idea.

We define:

• The problem and the ‘why’
• Target audience
• Expected behavior change or reaction
• Idea
• Headline/tagline
• Key visual
• Message adaptation through channels

We crack the brief and deliver the concept. You do the rest. But if you need us, we are here. (see Consultations)

Consultations – Brand & PR

If you are still not willing to commit permanently, or you are just on a budget, there are two types of consultations we can offer:

1 – Sensei – Consultations for beginners and anyone who feels that way You have an entrepreneurial idea and a business plan, but you don’t know how to present your brand to the market? Just like a patient Sensei, we will teach you what you need to do to come up with the optimal communication solution for your brand.

This phase includes:

• In-depth consideration of the brand and it’s the environment
• Setting up a project (brief) as the basic document for the new brand communication

The purpose of these consultations is to define the beginning: who we are, what we are, and where we want to be.

After this step, you can decide whether we will work together to create your brand strategy.

2 – Gaido – Consultations for more advanced users You’ve set up the business, you know what your brand communicates, but you feel stuck? Is your brand facing a communication challenge? Or are we simply continuing the collaboration we started earlier? Let us be your Gaido.

This phase includes “brand hygiene” (brand maintenance):

• Checking the implementation of the brand strategy, the way it is reflected and communicated in the brand environment
• Identifying the brand’s strengths and weaknesses to define the space for intervention, further growth, and development
• Defining strategic guidelines for further communication implementation

The purpose of these consultations is to provide clarity and insight: where, why, and how to proceed.