I am Ivana and I’m the owner and creative director Ikigai marketing agency/Ikigai brand.
I have a Master’s degree in Journalism and Public Relations and I’m in the marketing and communications industry for the past 12 years.
Most of my time I worked in major international agencies in Croatia such as Bruketa&Žinić&Grey.
I worked in all aspects of marketing/advertising with international and domestic clients such as Coca-Cola HBC, Libresse, American Express, INA, TELE2, Addiko Bank and A1.
Ikigai KI Communications were launched in 2018, with clients such as ZTC-Zapadni trgovački center Rijeka, Carwizz and Vedran Babic, Parliamentary Representative.
Encouraged by personal growth and development, in search of my own reason for living, I found my ikigai and joy in brand-building and solving creative promotional challenges.
Guided by intense intuition which allows me to see the heart of the problem, I can say that Ikigai works by the principles of „intuitive marketing“.
Today, I am lucky to work with people like myself in the Ikigai collective.
We are here to make your business grow.
Strategy is the alpha and omega of the brand. It’s a starting point and things are always easier when we know where to start.
From defining brand purpose to it’s communication on the market, we articulate and define:
Like any living thing, brand requires periodic revision and improvement (sometimes only “cosmetic changes”) in order to keep up. We also provide brand guidance and support, so you are never alone in this process. (see Consultations)
Derived from brand and communication strategy, a creative concept is a ‘big idea’ that captures audience interest, influences their emotional response, and inspires them to take action. It is a unifying theme used across all campaign messages reflecting the big idea.
We crack the brief and deliver the concept. You do the rest. But if you need us, we are here. (see Consultations)
If you are still not willing to commit permanently, or you are just on a budget, there are two types of consultations we can offer:
1 – Sensei – Consultations for beginners and anyone who feels that way You have an entrepreneurial idea and a business plan, but you don’t know how to present your brand to the market? Just like a patient Sensei, we will teach you what you need to do to come up with the optimal communication solution for your brand.
This phase includes:
The purpose of these consultations is to define the beginning: who we are, what we are, and where we want to be.
After this step, you can decide whether we will work together to create your brand strategy.
2 – Gaido – Consultations for more advanced users You’ve set up the business, you know what your brand communicates, but you feel stuck? Is your brand facing a communication challenge? Or are we simply continuing the collaboration we started earlier? Let us be your Gaido.
This phase includes “brand hygiene” (brand maintenance):
The purpose of these consultations is to provide clarity and insight: where, why, and how to proceed.
Quick challenge detection
Bringing clarity in structure messaging.
New fresh refined & creative solutions.
Delivering the best solution