Advertising campaign concepts
David Ogilvy once said: “I do not regard advertising as entertainment or an art form, but as a medium of information.”
Whatever else advertising is trying to do, whether, with words or pictures, its purpose always is to provide information. Advertising serves everything from politics to social consciousness.
So, whether you need to communicate your brand value, new product or new service, we start with a promotional campaign concept.
It will give you a 360 approach – insight, idea, key messages, distribution channels, and operationalization.
It will inspire, entertain, add value to the brand and the customer.