If you are still wondering what ikigai is, let us explain: it’s your reason for getting up in the morning, the reason for being. It’s something that is different for every person or, translated to business, different for every brand.
And if you are wondering why we named ourselves “ikigai”…. well, our business is our ikigai. A sustainable passion for eternal creation and creativity. “The art” of doing work with supreme focus and joy. That is our principle in life as well- everything we do, we do it with focus and joy.