THOUGHTS & WISDOM

Did you know that 85% of all advertising is unnoticed? Hm, talk about writing on the wind, a? An authority* in advertising once said that originality is the most dangerous word in advertising, and that preoccupied with originality, the copywriters pursue something that is illusionary......

One of the first stories about basic strategy is the one about David and Goliath. You know – the small guy wihout any chance of winning, wins the big guy. Just when we thought that there is no idea David will win, he elegantly did.......

Propelled between a profession, vocation, mission, and passion, there lies your sense of ikigai. What you love, what you are good at, what you can be paid for and what the world needs extend to that meaning of purpose, your reason for being. It might......